The Importance of Maintaining Company Culture When Scaling

At CellPoint Digital, we have experienced rapid growth in a relatively short period of time and continue to expand our teams and open new offices. But despite the dramatic changes we’ve seen, our mission, values ​​and culture have remained consistent.

Why is culture important?

Company culture isn’t just about the work environment you create, especially given how many companies now operate a hybrid or work-from-home system. It encompasses your company’s mission, leadership style, values, ethics, expectations and goals.

While a long list of perks will certainly attract a large number of candidates as you grow your business, it’s your culture that will attract them. to the right candidates – those who will fit perfectly into your existing team and help you outshine the competition.

When the culture you create aligns with your employees, they are more likely to feel valued and will ultimately become productive and loyal members of your team.

The large majority (77%) of workers say they consider a company’s culture before applying for a job, and nearly half of employees would leave their current job for a lower paying opportunity in an organization with a better culture.

If you are a start-up or think your business lacks clearly defined culture, it can be difficult to know where to start. But chances are you already know what kind of company you want to be, and perhaps more importantly, what you don’t want to be, which is a great starting point for establishing a culture.

Establish a culture

Start by agreeing a set of strong values ​​with your leadership team. This will involve not only talking about what you stand for, but also identifying what makes your business unique.

Discussions can be quite broad to begin with; Do you have a traditional management style where job responsibilities are clearly defined and formal progression paths are in place, or is it a more laid-back workplace where roles are more fluid and employees can take on new roles as business needs change?

As you explore the finer details of what your culture looks like, some of the things you might talk about is a culture of appreciation, where team members offer recognition and thanks for the contributions of others, or trust, where team members can speak out. and rely on others. Performance will also be a key theme, as will teamwork. You can also talk about innovation and integrity.

Psychological safety is becoming an increasingly important part of corporate culture as employers recognize the importance of protecting the mental health of staff. This provides the support employees need to take risks and provide honest feedback.

Benefits like flexible working are part of your culture and say a lot about what matters to you. We have a longstanding flexible working policy, knowing that the best person for the job may not be based in the same location as the head office.

Five core values ​​have been the pillars of CellPoint Digital since 2007; mission first, ownership, trust and transparency, ethics and a team. These pillars bring value to our customers, meaning to our team and guide our activity. Teamwork is also essential for us, and by working as a team, we integrate knowledge, experience and skills to achieve great results.

These values ​​must be upheld by employees in every action and interaction, resulting in a creative, collaborative and successful organization.

Your goal should be to define the culture in this way; as clear and observable behaviors that can be demonstrated in everyday actions.

Once you’ve defined your values, the next step is to share them with your employees and get their honest feedback. There are plenty of listening tools that make it easy for employees to express how they feel and for you to collect and analyze the results. Once you see what works and what doesn’t, you can act on those results while they’re still relevant. Not only will this strengthen your culture, but it will lead to better employee engagement.

Maintain the culture

Now that you’ve established your culture, you need to maintain it. Don’t be tempted to let it slide down the priority list as you scale. Maintaining the culture is not something that will hinder growth. On the contrary, finding the right people for your team and for continued success is critical, so be sure to prioritize culture fit at every stage of the hiring and onboarding process.

At CellPoint Digital, we are proud to have a dedicated Culture Manager and team whose role is to nurture CellPoint’s unique team spirit, including recruiting people who embrace our values ​​and mission.

Being able to adapt as your business grows is key to having a healthy culture. Some core values ​​will remain the same as your business grows, while others will change. Stay flexible and stay tuned for feedback; a culture that encourages employee voice is essential, as failure to do so can lead to loss of income and demotivated employees. Staying open to these changes will allow you to evolve in a way that allows you to preserve the most important aspects of your culture.

A healthy corporate culture is a common denominator for all successful businesses. He rocks engaged employees, reduced turnover and improved productivity. By establishing a great culture from the start and building your team around it, you can sustain that culture as your business continues to grow.

Kristian Gjerding is CEO of CellPoint Digital.