Survey – Company culture is important to 83% of potential new hires

Creating and maintaining a positive corporate culture is essential in the race to attract and retain valuable talent and employees. As unemployment in the United States hits an all-time high and work practices change, the corporate culture of many companies is changing.

In today’s environment, corporate culture has never been more important. A survey conducted by Nulab revealed that 83% of employees agree that company culture is important in choosing where to work.

New survey – Company culture is very important for potential hires

Nulab, a specialist in the development of project management tools, surveyed 1,031 employees in the United States. Research was conducted to better understand how company culture can impact morale, productivity and retention.

Respondents were split between those who work entirely in the office, those who work entirely remotely, and those who split their work between the office and home.

Over a third of respondents think company culture is even more important when working remotely. According to the study, the three most important positive effects of company culture are flexible working hours (51%), flexible holidays (32%) and management communication (31%).

Corporate Culture in the Age of Remote Work

The Covid-19 pandemic has disrupted working methods and practices as far as the eye can see. In April 2020, 66% of employees were working from home in the United States due to the health crisis.

Remote work creates new challenges and demands from employees and employers. As Nulab research shows, a positive corporate culture has a significant impact on employee morale, productivity and retention.

Research found that whether employees work remotely, in the office, or split between the two, most workers enjoy similar benefits. Flexible hours, communication from management, remote work options and employee recognition programs are some of the most popular perks for today’s workers.

As the authors of the Nulab study note:

“More than half of respondents said flexible working hours are important regardless of their work schedule. Flexible time off, communication from management, the ability to work remotely, and programs that recognize employees for their hard work were also rated as having positive impacts.

Importance of leadership

About 72% of survey respondents agree that leadership is the most important aspect of creating a good corporate culture. This figure has remained fairly stable between in-office, remote and timeshare workers.

Workplace productivity and corporate culture

With the rise of remote work, the implications of working from home on productivity have been widely discussed and debated in recent months. The Nulab study found that when it comes to productivity, company culture is vital, with 90.2% of employees saying a company’s culture has a direct correlation to productivity in the workplace.

Can the corporate culture be changed?

Respondents were asked whether the corporate culture can be changed once it is established. 25% of office workers believe the corporate culture cannot be changed. 20% of office and remote workers believe this cannot be changed. 16% of teleworkers are of the opinion that once established, the corporate culture cannot be changed.

When it comes to changing company culture, 44% of office workers believe it can be changed organically without too much effort. The largest number of workers (51.8%) who think employees should be reprimanded for acting in ways that are inconsistent with company culture are those who split their work time between the office and home.

Importance of Material Benefits

More than 58% of office workers believe that material benefits are enough to build company culture. 47.7% of teleworkers hold similar beliefs.

Nulab research confirms the importance of corporate culture, whether in a physical office or in a virtual office space.

As workplaces become increasingly digitized, it’s more important than ever for companies to stay on top of employee attitudes regarding company culture. This way, companies are more likely to keep their employees happy and retain their best talent.



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