Should small businesses think about corporate culture

In fact, James L. Heskett, professor at Harvard Business School, discovered that up to 50% of a business’s success can be attributed to an effective corporate culture.

When a business is new, the owner will communicate, knowingly or unknowingly, a set of core values ​​and beliefs, rules of conduct and standards to staff, which will permeate and become part of the brand’s identity over time. as the business grows.

Especially with a small business where service and dealing with customers are more personal, a strong culture can differentiate you as much as your product or services. It is therefore essential when recruiting staff to know your culture and communicate this philosophy to them, so that your employees feel aligned with the company’s mission.

Three successful small business owners, all of whom started their websites on, share their top tips for building an effective and positive corporate culture:

Rachel Wardley, owner of Tallulah Rose Flower School

“When I make a decision about the company, I always refer to our culture and our values ​​to make sure they are consistent. For example, the look and tone of our marketing materials, the way employees interact with customers and our dress code. One of the most important things for me is to create an environment where all employees have a voice and are involved in key decisions and general direction of the company. This creates an environment of trust and a real sense of camaraderie within the team.

Mark Drury, Senior Partner of SPUD

SPUD attaches great importance to our culture being just. Given the nature of our creative industry, we wanted it to be a level playing field where the culture is one of partnership and collaboration, rather than hierarchical one. Our business relies on the skills of a wide range of associates and partners, rather than employees. This allows us to remain agile and responsive, in a culture where everyone feels valued and benefits in the long term from the growth of SPUD.

Juliet Carr, Founder and Owner of PaperPoms

A healthy corporate culture is very important because it is fundamentally the personality of your business. I would strongly recommend creating a corporate statement that reflects your core values ​​and conveys your business goals, philosophy, and unique differentiators. This will serve as a point of reference to develop and maintain your corporate culture. Corporate culture should be a natural growth of your business mission, industry, customers, and even your personality, so don’t try to force a culture – keep it authentic.

Omer, Director of Marketing at, is an Internet Marketing veteran with 11 years of experience in search optimization, online advertising, and social media.