The culture that is created and fostered within organizations is integral to the continued satisfaction of its business, its employees and its customers. Values such as integrity, honesty and transparency are crucial elements of a company’s culture and contribute to its long-term success.
Each year, our team is presented with a host of companies that build and foster an exceptional culture. Using our carefully selected criteria, we measure which company has excelled in creating a winning culture that is exemplified by employee well-being and empowerment, pathways for professional and personal growth, as well as customer satisfaction. For these reasons, we are happy and proud to award the 2022 Corporate Culture Prize to Otter Public Relations in Orlando, Florida.
Our team of investigators engaged in a thorough analysis of the business, examining customer satisfaction and assessing the role of its management and dedicated team members in making our decision. Results were strong across the board; Otter PR is a classic definition of a company with an exceptional culture, brought about in large part by its transformational business model. Otter PR embodies the essential elements of a successful company that relies on the culture of its employees, making it an ideal candidate for the 2022 Company Culture Award.
“It’s a culture of ideas and sharing thoughts,” said Scott Bartnick, Otter PR CEO and co-founder. “We never refuse a good idea and never reject a bad idea. It’s nice to be part of something where we all feel confident, even having to say what we think.
Of the society commitment to values such as promoting employee well-being and development, social responsibility, personal accountability and DEI initiatives has helped propel the company – and its culture – into a thriving business for its employees and its customers. Otter PR moved away from the traditionally bureaucratic and hierarchical approach to leadership, cultivating an open environment where ideas are shared and supported regardless of title or position within the organizational chart. A commitment to excellence begins with the framework of a company, and Otter PR has not been shy about letting its employees know that they are key stakeholders in its continued success.
Past recipients of the Corporate Culture Award have consistently been identified as disruptors of traditional workplace culture, and Otter PR has woven this into every fabric of its operating model. As CEO, Bartnick ensures that the experience of working with this company highlights its core values such as promoting diversity and equitable inclusion, providing dynamic rewards for exceptional employees and bringing an exceptional team mentality to embolden the voice of his clients.
“It’s a culture of being” adds Bartnick. “It’s a culture of acceptance where everyone has their place. We’ve only grown since our inception, and our culture is a key driver behind that.
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