Next 200 profile: Bedeck – BelfastTelegraph.co.uk

For a long-standing family business like Bedeck, it pays to have a long-term view of business.

he homeware company, based in Magheralin in County Armagh but also active in Belfast, has a long history and pedigree. It is a company that has existed for more than 70 years and was established in 1951.

It was founded by the grandfather of the current owners, Gary and Andrew Irwin, and has grown from a manufacturer to designer, global sourcing, retail, wholesale and online distribution of home textiles.

Bedeck says it now has the largest portfolio of owned and licensed brands in the bed and bath industry here.

Bedeck Ltd’s latest accounts ending September 2020 show turnover of £29.7m, up from £36.1m the previous year, and a workforce of over 300.

“Despite the short-term effects of the Covid pandemic, Bedeck continues to take a long-term view to continue investing and growing. In particular, the redevelopment of its head office and warehouses to best meet the needs future of the business and building its team across all levels of the business,” the company said.

The company continues to invest in its business and its brand. This includes adding a 20,000 square foot warehouse to its headquarters site, as well as new IT infrastructure.

Bedeck is also expanding its brand portfolio, including Ted Baker, Nicole Scherzinger, Katie Piper and Kate Spade.

The company is also investing in a new showroom and design archive, and continues to recruit on its board and at all levels of the business.

“Despite what we’ve all been up against lately, our business and our team have shown resilience in bouncing back from the pandemic,” said co-CEOs Gary and Andrew Irwin.

“Collectively, we continue to look to the future and remain extremely positive about the progress of the business in the years to come. We are confident that the company is very well placed to take advantage of any future opportunities.

In 2021, the luxury homeware company announced it had entered into a product licensing agreement with global lifestyle brand Ted Baker plc, to create its bedding and towel collections.

The three-year deal will see Bedeck work in conjunction with Ted Baker’s creative team to develop the ranges. The contract, which began this year, will see the launch of the first collection shortly thereafter.

“In the UK, the new collections will be distributed through Bedeck’s wholesale network to department stores, specialist home stores, independent retailers and the Ted Baker website and online platform,” the company said.

“Bedeck will also expand its international sales through distribution partners in countries such as Australia, the Netherlands and Germany, with further expansion potential.”