New findings show the growing importance of corporate culture in light of the global pandemic

The survey results underscore the critical role culture plays in the workplace, with more than six in ten (61%) respondents saying that organizational culture is extremely important to them.

Despite this, more than a third (34%) said their companies failed to measure company culture, and a further 29% of respondents said a business leader’s priority should be to clarify the company’s vision, purpose and values.

Speaking about the survey, Lucy d’Abo, CEO of ‘together’ said:“These statistics should ring alarm bells for businesses in the UAE. It has long been theorized that workplace culture is directly linked to employee retention. Our findings prove the growing importance and highlight that many companies in the UAE are far behind in terms of culture measurement and communication.”

The 20-page report from ‘Together’ highlights four critical gaps that companies and CEOs in the UAE need to address, including measurement, ownership, communication and collaboration. The survey results also suggest that there are parallels with the UAE which experiences similar sentiments among its workforce compared to the rest of the world. According to the Global Microsoft Work Trend Index 2021, more than 40% of the global workforce is planning to leave their employer this year and Forbes magazine ranks culture among its three most important trends for the future of work.

Explaining the findings, d’Abo said, “Many CEOs leave culture unmanaged or relegate it to the HR function, where it becomes an afterthought for the business. Our results show that leaders need to reassess their involvement and the importance of company culture, with a third of respondents saying their company doesn’t even measure company culture and 43% of respondents saying they have turned to the CEO and Board of Directors to set direction on corporate culture.

”With so many global statistics pointing to a sea change in the workplace ecosystem, there is a need in the Middle East for a regional consultancy like ‘together’ that really knows what it means to build, manage and perform. in business with culture at its core,” d’Abo continued.

‘together’ was created with a mission to address all of these challenges and provide dedicated culture consulting and advice for organizations around culture, purpose and people. Through tailored programs, results are achieved by striving to create great cultures, build capacity, drive engagement, change behaviors and encourage individual and team accountability.

Founder and award-winning entrepreneur, Lucy d’Abo has been providing professional advisory services to clients and businesses in the Middle East, Africa and Europe since 1998. Her first company, DABO & CO, which she co-founded along with her sister, Camilla d’Abo, was the Middle East’s first independent communications agency, later acquired by the world’s largest PR agency, Edelman, and proof that culture can be a business superpower.

The “together” team is supported by experts, both local and global, with deep experience and industry specialties. From future strategists to training experts to organizational psychologists, the extensive network of consultants and business partners is leveraged to meet client needs and to create, maintain and grow a supercharged work culture.

Please download the full report here:


For more information, please contact:
Lucy d’Abo, CEO – together
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About together

together offers a range of initiatives and programs of advice, guidance and facilitation around culture, purpose and people. These are the essential ingredients for creating, maintaining and developing an empowering workplace culture.

The team brings together over 60 years of experience in consulting, employee engagement and people development. We are backed by experts, both local and global, with deep experience and industry specialties. From future strategists to training experts to organizational psychologists, we leverage our extensive network of consultants and business partners to meet our clients’ needs.

For more information, please contact

© Press release 2022