By: Kerry Pipes | 430 readings | 1 Shares
Many Americans feel their workplace culture isn’t what it should be, according to new research from Blu Ivy Group. It’s a further indication that Americans’ personal and professional priorities have changed since the Covid pandemic.
Three-quarters (74%) of American employees could cite at least one aspect of their company culture that is “broken.” The top responses cited were: leadership/management (28%), lack of trust between staff and management (23%), lack of work/life balance 23% and unsustainable workload (21%).
About a third (35%) of respondents think their workplace/employer has a ‘fraudulent culture’, defined as a practice by which companies present themselves as having inclusive and employee-centric work cultures to recruit new employees. employees, but do not keep this promise. . Younger respondents (18-34) are significantly more likely to believe this (41%) than those aged 35-54 (34%) and especially those aged 55 and over (27%). One in five (22%) employed Americans, including three in ten (31%) under the age of 35, left a job or company because of the “Conning Culture”.
Employees were asked what they liked most about a company’s work culture. 31% ranked “goal – to feel like the work I do is making a difference” among their top three responses. Purpose trumps vacations (30%), managing to meet workers’ needs (28%), opportunities for career advancement and growth (22%), and the ability to work remotely (19%) ) as the company’s most valued work culture points. The “goal” was topped only by benefits (38%) and flexible working hours (33%).
“As a cornerstone of any employer branding strategy, companies need to take a hard look at what their talent will receive in addition to perks and benefits. Connecting talent work to both purpose and impact is essential for employers in the post-pandemic workplace,” said Stacy Parker, CEO and co-founder of Blu Ivy Group.
Americans surveyed said they could be lured away from their current employer with:
- More holidays, 42%
- Ability to work remotely, 36%
- Better training and personal development, 33%
- Ability to work closer to home, 25%
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