Learn how to build your company culture from day one on today’s TechCrunch Live – TechCrunch

Mike Greene started Hi Marley to help improve communication in the insurance industry. But we’re not talking about insurance at today’s TechCrunch Live event. Mike and Lily Lyman talk about the importance of building a startup’s culture from the ground up. The three of us spoke on the phone last week, and it’s clearly a subject that interests both Mike, as CEO of Hi Marley, and Lily, an early investor and board watcher.

As you’ll hear at the event, one of Hi Marley’s early recruits helped define the culture, and Mike sees this as a crucial step.

This is a topic sometimes discussed at TechCrunch Live events. Internal tone and culture always spills outward and affects every aspect of growing a business, from fundraising to selling products to customers.

This TechCrunch Live event opens July 27 at 11:30 a.m. PDT/2:30 p.m. EDT with networking. The interview starts at 12:00 PDT followed by the TCL pitch practice at 12:30 PDT. If you miss the event, replays will be available tomorrow on YouTube and as an audio-only podcast.

Click here to register for free and gain access to all TechCrunch Live events – including TechCrunch Live, City Spotlight, Startup Pitch Practice, Networking and other TechCrunch community events – with a single registration.