How to write a business profile (plus examples and templates to help you)

If you’ve never written a business profile before, your first time can be a little intimidating. The purpose of a business profile, after all, isn’t just to include basic brand details. It should also highlight the strengths of your business in a clear and confident manner. Think of it as something akin to your business resume.

To help you create this extremely important document for your business, you will need expert advice. In this article, we’ve got tips, templates, and examples to get you started.

What is a company profile? Meaning, basics and more

A few colleagues celebrating their latest victory.

A business profile is a professional summary that describes a business and what it does. You’ll need a professional business profile if you’re trying to attract investors, but you can also use it to appease other stakeholders, including customers and first-time visitors to your site.

A business profile can take many different styles and lengths. New start-ups can boast of having a company profile that is only two pages long. More accomplished teams can include awards, certifications, and a large portfolio of clients in their own profiles. It all depends on who the company is, what its mission is and what it has already accomplished.


The bottom line: a company profile is a chance for a brand to shine. The goal is to showcase the spirit and passion underlying everything the company has to offer the world.

What to include in your business profile

A well-written business profile is clear, concise, to the point and completely up to date.

Correct spelling and grammar are crucial: be on the lookout for typos and be sure to read them several times; you might even think of a proofreader as just another check.

Apart from these two points, your business introduction should also include the following:

Company details

It’s called a Company Profile for a reason: The content of the Company Profile should be dual-purpose as an easy-to-read report that details all of the most important aspects of your brand, your business. business and your goals.

This most likely includes extremely basic information, such as contact details for your business. We’ve listed some of the most important things any business profile should include. This information should be readily available and easy to find:

  • Company Name
  • Date of establishment
  • Physical address by location
  • Telephone and fax numbers
  • Website url
  • E-mail address

The basics of the company

These items will vary depending on your industry and what you do specifically; ignore anything that is irrelevant to your business, picking and choosing only what you need to include.

This is an area where you can really show off what your business has been up to and where it would like to go in the future. Invite the reader into your legacy. Show them the world you are trying to build with your team.

  • Description of the business, including mission and / or vision.
  • Product descriptions
  • Description of services
  • History, expansion and growth
  • Public relations
  • Advertising
  • Industry information
  • Safety, health and environment policies
  • Core team details
  • Customer portfolio

The strong points

Now: your bragging rights. We showed the reader where the company is located. Now it’s time to prove to them that you are already a winning team.

  • Price
  • Certifications
  • Special programs and projects
  • Testimonials
  • News or media recognition

Optional items

You may see the following in other company profiles or in the examples and templates below. If you have the data or the pedigree to back up any of the following, these additional details might be of particular interest to your audience, especially potential investors.

  • Annual sales
  • Financial goals
  • Number of employees
  • The partners
  • Photographs

With all of these different key details in mind, you can begin to create a business profile template that includes them all. Fill in the blanks and boom. The perfect basis for building the rest of the company profile.

Related: Common Tools Used by Startups

Company Profile Samples and Templates

If you’re hesitant to throw it all away, you can also borrow your business profile format from any successful brand you follow, freely adapting it to your needs. You can also find a free sample business profile online. There are many business influencers and role models that offer their take on the issue that you can tap into.

Read on to find the perfect Business Profile PDF for your small business. You will need a PDF editing tool, converter, or application to open or edit some of them; we can suggest a few browser based options if you get stuck for one.

Related: Tools to Help You Generate a Quality Business Name

Keep the format short and pleasant

A PDF of TidyForms Startup Company Profile.

This first template from TidyForm is short and nice. If this is your first time creating a business profile, it can be a good start. It’s clean and simple; the sections in blue help you indicate what should be included in each area.

A PDF of FormBirds Startup Company Profile.

This basic business profile template from FormsBirds gives the reader a breath of fresh air with just a splash of color. With this option, you can put your own company logo at the top and change the color theme throughout the document to match.

Another business profile template from FormBirds.

Another great business profile template from FormBirds. It begins with a useful table of contents; you can go through the index and just add whatever you need to add as you go. If you prefer crisp, clean, and structured documents, you’ll like this one very much.

Presentation of a slightly more involved company

A TidyForm startup company profile PDF template.

This TidyForm company profile format uses an outline instead of a table of contents. You can read each page quickly; each section and level shows you exactly what you need to include. It is also available as a DOC file.

An example of a visual business profile from FormBirds.

This company profile format is incredibly visual – it takes the reader on a dynamic and illustrative adventure, while informing them of your company’s vision and charter accomplishments. If you’ve got the media to flesh it out, this is one of our top recommendations, especially for pitches.

Another PDF format of FormBirds company profile.

Another great option if you prefer a visual theme is this template, also from FormsBirds. You can add company and team photos for a personal touch, as well as charts and tables that show your numbers.

Another example of a TidyForm company profile.

This TidyForm business profile template is as simple and attractive as it is useful. If you’re worried about overloading your audience with information, the styling of this Business Profile PDF might help you organize it into something much more accessible and readable.

Tell it like it is: the full Monty

Another example of a TidyForm company profile.

If you are the head of a constantly growing and evolving business, you will need a business profile of corresponding proportions. This option of TidyForm is more than capable of containing even extremely abundant reports of accomplishments and other information.

Another example of a timeless Company Profile on which to base Company Profile content.

This sleek (and bulky!) Company Profile PDF is completely breathtaking in terms of graphic design. You’ll find charming visual designs and thematic elements across all 33 pages, and each one can be personalized around all the information related to your particular business.

No matter how much you already have under your belt, you’d be hard pressed to run out of room here.

Related: Google Docs Templates That Make Your Life Easier

How to write a business profile: first impressions count a lot

With any luck, at least one of the sample business profiles mentioned here gives you exactly what you need: the perfect canvas on which to base yours.

Once you’ve got rid of all the office stuff, we encourage you to make it your own. The point is to reach out and touch the reader with what you are doing; a well-written business profile is a perfect way to earn.

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