From traditional structure to digital transformation

what is digital transformation

Generally speaking, digital transformation is a form of transferring a pre-existing traditional structure to your working life, adapting it over time to the conditions of the electronic world. As a company, you sell the best quality product at a very good price and you have a certain clientele. While that may seem like enough for your business, as you transition into the digital world, there are many more customers who need your products than the customer base you do business with. In this sense, digital transformation is a concept that defines the process of finding solutions to social and sectoral needs with digital technologies, and therefore, the process of developing and changing work flow and culture.

Digital transformation

Digital transformation is a concept that completely changes all business processes, from the marketing function to sales, from the production function to human resources in the general market. The parties to this change are the state, the individual, the private sector, that is, everyone. This change, which has emerged thanks to computers and communication technologies, means that the work done in all areas of life is easier and more efficient in a short time. According to all this digital transformation At the same time, it symbolizes the change in people’s understanding of life with information and communication technologies.

Digital transformation technologies

It would be wrong to limit digital transformation to many different technologies. For example, artificial intelligence, internet of things, cloud computing, mobile, digital media, big data, augmented reality are some of the digital transformation technologies.

Examples of digital transformation

Today, in general, digital transformation affects many different areas. These effects also affect companies regardless of the sector. For example;

  • Use artificial intelligence and machine learning to create new business insights.
  • Moving from physical sales to e-commerce in business.
  • Move from on-premises data centers to cloud computing.
  • Develop professional experiences by allowing people working in companies to work remotely.

Apart from these examples digital transformation solutions If we give; The moment you transition to digital transformation in your business, you are making a difference in every way. There are huge increases in both your sell rates and your customer base. The moment you take your place in the e-commerce system, you will make great strides in both production and sales.

With digital transformation, you expand your search opportunities and create leads using artificial intelligence and social media. Digital transformation has made communication easier and clearer by positively affecting the relationship between marketing and sales. For this reason, digital transformation shows changes and developments in communication, sales, production, advertising, planning and many other areas.