Fawn Weaver on Building a Company Culture

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Working for Fawn Weaver isn’t your typical 9 to 5. The founder and CEO of Uncle Nearest Premium Whiskey runs her business like a family. Think: not just one-on-one interviews or status meetings, but 24/7 support for employees. So how did she build a business like this? She looked for people who had similar values ​​and matched her leadership style. And she spent a lot of time on the hiring process.

In a family or team environment

Fawn: A team environment is about working together towards a certain goal. A home environment means we care about you even when you’re not working. We care about you even when you are not going towards a particular goal. We literally care about you because we care about you.

On her interview process

Fawn: They have to come in person and I have to share a meal with them. And at some point in that meal, I’m going to ask them something on their plate and say, “Can I taste that?” And if…they look shocked, I’m like, “Oh, they don’t know a family like ours. I mean, they might be the most talented person in the world, but I’m looking for a suitable culture first because I can teach the rest.

On when someone’s out of shape

Fawn: The situations where I realized it wasn’t a good fit, I went up to them and said, “That’s not a good fit. It doesn’t work, but that’s what I believe to be your strengths and your gifts. And I will support you 100% in your search for another job. So I’ll give you a good example. One of the women in our company, who I think is phenomenal…she just didn’t have the culture for us.

And I was really honest with her and said, “You’re not going to grow up around me. You are not a good candidate. but I think you’re a good candidate somewhere. And so you use me as a reference for any interview you do that you think will be a good fit and you’re going to have a home here until you find the right person. She searched for a job for a year before finding the right person for her and having my support every step of the way.

Skimmed by Alex Carr and Andrew Callaway