Embryo appoints senior rookie duo marking change in corporate structure Prolific North

Manchester-based digital marketing agency Embryo has appointed two senior executives, marking a change in the company’s structure.

Andrew Holland joins the agency as the new head of organic farming while Peter Wooton has been appointed as the agency’s chief technology officer.

Embryo’s chief innovation officer, James Welch, said the duo were among “the top 5% of SEO experts in the country” as the company announced that its content and SEO departments were in readjustment course to become two new organic and technical teams.

Led by Holland and Wooton, the new teams will work together to ensure technical SEO work complements content-driven optimization.

Andrew Holland said: “Joining the Embryo team is one of the proudest moments of my life. Ross Green and James Welch are building what I consider to be the Marvel Universe of the digital marketing world.

Chief Innovation Officer at Embryo, James Welch, added: “Being able to bring in Peter and Andrew at the same time is a major blow for Embryo, I think.

“They are among the top 5% of SEO experts in the country. Adding them to our already very strong SEO offering is something that will help us in the next stage of our growth, working with an ever growing customer base.

(Photo L-R: Peter Wooton, Head of Technology, Andrew Holland, Head of Organics, Ross Green, Embryo Managing Director)