A good corporate culture is very important and beneficial in today’s world.

Today, corporate culture is perhaps the most complex aspect of running a business. An almost unlimited number of variables must be considered when trying to get a group of people to work together in a way that positively impacts people’s lives and consistently produces great results.

Glenn Ebersol

Organizational culture affects every aspect of a company, and aligning workplace culture with employees makes workers more likely to feel comfortable, supported, and valued. Leaders must identify and focus on the most important element of the organization’s culture in order to create the greatest positive impact on the company’s culture in the shortest possible time.

A good organizational culture provides employees with a relaxed work environment and pleasant interpersonal relationships in order to develop and fully utilize their abilities. A positive culture enables employees to have a sense of purpose and accountability, and to work towards the overall goal of the organization.

Benefits of a good corporate culture

• Talent retention: A strong company culture attracts the best talent and, more importantly, retains it. When people feel like they belong in an organization, they are more likely to stay there for the long term. This means lower turnover, fewer new recruits to manage and better team chemistry.

A positive corporate culture attracts talent, drives engagement, impacts happiness and satisfaction, and affects performance. The personality of a company is influenced by everything. Leadership, management, workplace practices, policies, people and more have a significant impact on culture.

• Increased productivity: Individual workers will be more likely to set and achieve their own goals when a company culture prioritizes setting and achieving goals. The management team must truly care about employees and consistently demonstrate this care with high levels of trust, cooperation, service, and care for team members. The results of these actions will be a corporate culture that facilitates sustainable performance.

• Brand enhancement: Corporate culture also adds to a company’s brand identity. When employees are treated well and enjoy a cheerful company atmosphere, customers will see the company as a confident, dynamic and generous brand. Depending on the company’s target demographics, this could be a major benefit to sales and customer loyalty.

Millennials are driving cultural change in the workplace

Millennials are now driving changes in the workplace in the near future. Businesses need to attract millennial talent because without it, business growth is likely to stagnate and could eventually experience a talent shortage. Millennials want a strong positive company culture on one dimension or another more than anything else when deciding which company they choose to join. If a company doesn’t have a strong or engaging corporate culture, it won’t win in today’s recruiting war for talent.

The bottom line is that culture is vitally important to business success as it shapes corporate identity and therefore employee growth that paves the way for success and a lasting legacy.

A final thought — “Culture is like the wind. It is invisible; yet its effect can be seen and felt. Bryan Walker, toy inventor from Bend, Oregon.

Glenn Ebersole is a Chartered Professional Engineer and Director of Business Development at JL Architects, a West Chester-based architectural firm serving clients locally, regionally and nationally. He can be reached at gebersole@jlarchs.com or 717-575-8572.