CTS Eventim Expands to NA with Big Apple Circus Agreement
“North America is the world’s most attractive market for entertainment and ticketing,” Schulerberg said in a statement. “The eventim.com platform puts us in an ideal position to take advantage of the reboot there. Selling tickets to Big Apple Circus is a first step on this journey. We are already in discussions with partners and potential customers to make our state-of-the-art ticketing systems available to them soon.
The Big Apple Circus is co-produced by an entertainment veteran Michel cohl, a longtime promoter of bands like The Rolling Stones who briefly served as president of Live Nation in 2008. For much of the past decade, he’s produced touring shows through his company S2BN and a recent installment. $ 10 million from the Small Business Administration under the Shuttered Venue Operators Grants program would indicate that the company made at least $ 20 million in 2019, based on application rules.
Cohl has formed a joint venture with CTS Eventim to produce content called EMC Presents with the goal of bringing leading international artists to stages in the United States and Canada, according to a statement from CTS Eventim.
If other deals with Cohl continue, this type of business activity could be very useful for CTS Eventim as it tries to expand in the United States, although it does not solve a bigger hurdle that is facing the German ticket agent – the sites hold the ticketing contracts in the United States, not touring shows. Ticket contracts for large venues only become available when the old contracts expire. To grow, CTS Eventim will have to try to remove Ticketmaster customers one by one, an effort that will take a lot of time, money and resources with no guarantee of success.
CTS could also grow through an acquisition, but the only ticketing company available in the United States that would put CTS Eventim in the same league as Ticketmaster would be AXS, owned by AEG and a source said Billboard there is no interest at AEG.
CTS Eventim’s growth plans aren’t just tied to the US This summer also saw the launch of Eventim Live Asia. The new company, based in Singapore and run by the former Live Nation Jason miller and focuses on developing opportunities in China, Japan, South Korea, Singapore, Hong Kong, Taiwan, Indonesia, Thailand, Vietnam, Malaysia and the Philippines.