Philips Espresso and Justin Baldoni Team Up to Power Daily Achievements with Instagram Giveaway


The Philips Espresso Fuel for Daily Achievement competition will award five winners a Philips Espresso 3200 with LatteGo and one thousand dollars. Of December 10 to December 12, contestants can comment on Justin’s Baldoni Instagram post sharing the story of a person in need, explaining how that person could benefit from a little help with their morning routine. Entries will be judged by Justin on their uniqueness and resonance with the quest for the daily fuel to get the most out of each day. Winners will be announced via Instagram on December 13.

“I am very grateful to be able to help a few people in our community who are struggling during this incredibly difficult year to find some inspiration,” said Justin baldoni. “I love my Philips espresso machine because it has become such an integral part of how I start my day with intention and purpose. So many people are fighting under unimaginable circumstances and finally deserve a small victory in 2020. I hope this competition although small in scope, they can be important and bring much needed joy and inspiration to the lives of the five winners. . “

According to the study by Philips and Wakefield Research, more than half (59%) of adults achieved more than they thought possible in 2020. The survey of 1,000 people also found that coffee drinkers were seventy-three percent more likely to be successful. compared to non-coffee drinkers and despite a tumultuous year. The study also found that many people look forward to 2021, with the goal of implementing lifestyle changes for better routines to stay motivated.

“We’re excited to be working with Justin to give back to the community and help people stay motivated and inspired through this partnership,” said Brian Dawson, senior marketing manager at Philips. “Whether someone is trying to balance their personal life, their professional life or both, Philips Espresso wants to help users in their daily lives as they succeed in 2021 and beyond.”

In fact, according to the study, an overwhelming majority (87%) of respondents are looking to make lifestyle changes to help them reach their goals next year and further, fifty percent say they want a better routine. daily. A great way to start your day earlier and get into a new routine? A delicious cup of coffee made from fresh beans and milk.

Philips Espresso 3200 with LatteGo makes five delicious coffee-grade coffee drinks from freshly ground beans in the comfort of home, and even creates silky drinks with milk froth thanks to LatteGo’s unique technology, the milk system fastest to clean. Specially designed for effortless enjoyment, it’s easy to enjoy knowing your drink is made with fresh ingredients and minimal cleanup.

Survey methodology:

The Philips Espresso survey was conducted by Wakefield Research among 1,000 nationally representative American adults aged 18 and over, between October 28e and November 2nd, 2020 using an email invitation and online survey. The data has been weighted to ensure an accurate representation of the U.S. adult population aged 18 and over.

The results of any sample are subject to sampling variations. The extent of the variation is measurable and depends on the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the odds are 95 out of 100 that a survey result does not vary, more or less, by more than 3.1 percentage points from the result that would be obtained if the interviews were were conducted with all the people of the universe by the sample.

Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving the health of people and enabling better outcomes across the continuum of health, healthy living and from prevention to diagnosis, treatment and home care. Philips leverages cutting-edge technology and in-depth clinical and consumer knowledge to deliver integrated solutions. Based in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as consumer health and home care. Philips reported 2019 revenues of € 19.5 billion and employs around 81,000 people with sales and service in more than 100 countries. Information about Philips is available at

Justin baldoni:

Justin baldoni is an actor, director, producer, entrepreneur and change maker whose efforts are focused on creating impactful media and entertainment. He is the creator and director of CW “My last days, “an uplifting life documentary series told by brave people living with terminal illness and the creator of” Man Enough, “the dinner talk series that delves into traditional masculinity. Baldoni debuted in as a feature film director in March 2019 with “Five Feet Apart” for CBS Films and Lionsgate, which became the third highest grossing film of all time for CBS Films. $ 91 million worldwide. Following the success of “Five Feet Apart” and the pursuit of its goal of creating high-end goal-oriented projects with global business appeal, Baldoni was awarded a $ 25 million development and production funds to produce content for its newly established Wayfarer studios. Most recently, Baldoni directed and produced Wayfarer Studios’ first film project, “Clouds,” which is now airing on Disney +. The film is Disney’s first-ever narrative acquisition on its global platform. Next, Baldoni is set to direct “Hold Back the Stars” for Lionsgate. Justin is also the founder and president of the Wayfarer Foundation, a non-profit organization dedicated to transforming the way communities see and respond to the needs of people experiencing homelessness.

SOURCE Philips Espresso

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