Pavel Sorokin appointed CEO of iPi Soft

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iPi Soft, LLC, the leading developer of markerless motion capture software technologies has appointed Pavel Sorokin, current COO, as the company’s new chief executive officer (CEO).

I am delighted to lead iPi Soft to our next stage of growth and to deliver on our promise to bring to market the most accessible and reliable motion capture products that help our customers achieve their creative goals, ”Sorokin said. . “We will continue to improve our existing product inventory and stay focused on innovative products compatible with real-time gaming applications and rapid advancements in AI tracking technology for an exceptional user experience. “

Since co-founding iPi Soft in 2008 with Michael Nikonov, Sorokin has held a variety of roles including Senior Developer, Finance and Administration, Business Development / Marketing, as well as spearheading strategy and major technical changes across the product lines. company products.

Most notably, Sorokin has introduced iPi Soft and its markerless motion capture solution, iPi Motion Capture, to the US, European and Asian markets, which has led to its adoption by some of the most popular visual and creative effects studios. prestigious in the world and educational institutions. His efforts have also been instrumental in bringing the real-time capabilities available in iPi Motion Capture to market and the software application’s compatibility with major game engine platforms, including Unity and Unreal. Additionally, Sorokin managed the marketing strategy of iPi Biomech, a complementary motion capture software tool that opened up new channels for markerless tracking and visualization of motion capture data for medical, analytics applications. sports and movement science.

Sorokin succeeds Nikonov, current CEO of iPi Soft and chief technology architect. Nikonov will continue as Chief Technology Architect to lead technology development efforts that reinforce iPi Soft’s focus on quality and innovation.

“Pavel brings unconditional engineering skills, a global business perspective and a marketing acumen to his new role,” says Nikonov. “I can’t think of anyone better to lead iPi Soft at this exciting stage in the motion capture technology industry. “

Prior to iPi Soft, Sorokin was Founder and CEO of Irbicon, a Moscow-based IT services provider providing business analysis solutions to clients in the finance and telecommunications industries. Prior to that, he held project management positions at the Samsung Research Center in Moscow. During his career, Sorokin has also held various positions in software engineering. He holds a degree in applied mathematics from the Moscow Institute of Physics and Technology.

About iPi Soft
Moscow-based developer iPi Soft, LLC is developing powerful markerless motion capture software technology that uses sophisticated image processing and computer vision algorithms to recognize and track the human body. The company’s iPi Mocap software is used by creative professionals and prosumers around the world to digitize the movement of a human skeleton, making it expressive in 3D characters for video games, computer-generated movies, as well as for medical, military and other applications. For more information on iPi Soft, product prices, configurations, or a 30-day free trial, please visit http://www.ipisoft.com.


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